TBWA Chiat Day LA, Agency / Creative,

Description

The video shows an African-American woman running through a sunny city street. She is wearing a pink sports bra and leggings. The temperature is 82 degrees. As she runs, the video turns into a video-game style interface where she can select a Gatorlyte drink for rapid rehydration. The bottle of Gatorlyte is orange and has condensation on the outside. After drinking the Gatorlyte, the woman is refreshed and energized.