TBWA Chiat Day LA, Agency / Creative,

Description

This commercial video for Levi's features Beyonce as part of the Chapter 3 Refrigerator campaign. The scene is set inside a retro diner with metallic walls, framed photographs, and a vintage menu board listing items like laundryette and refrigerator. Beyonce appears with blonde hair, wearing a white tank top, denim shorts, and a red bandana, working behind a counter and opening a stainless steel refrigerator door. A Black man with cornrows and a white shirt also appears in the diner interior, alongside an older man wearing a hat. The cinematography captures warm interior lighting and classic Americana aesthetics, produced by PRETTYBIRD US with agency work by TBWA Chiat Day LA.