Target, Agency / Creative,

Description

This animated commercial video for Target features Bullseye, the brand's iconic white bull terrier mascot with a red bullseye patch over its eye. Set against a vibrant red seamless studio backdrop with a white brick wall accent, the character performs playful choreography during an audition sequence. Animated in a polished 3D CGI style, the video captures dynamic movements, joyful expressions, and whimsical props like a flying paper script. The project highlights Target's playful brand identity through high-energy character animation and polished studio production.

Style

Vertical, Commercial, playful

Techniques

Animation, 3D render / CGI

Industries

Big Box Retail

Color

Background

White Seamless

Context

TVC / TV Commercial