Brand
Project$5 Chalupa Cravings Box
Taco Bell $5 Chalupa Cravings Box 2025
Associated creatives
Tags
Description
This commercial video for Taco Bell follows a bearded man holding a crying toddler inside a softly lit suburban home during dusk. The camera captures intimate, dimly lit indoor scenes as the father carries the young child down a hallway and later preps a stroller in the living room. The warm interior lighting contrasts with the cool evening tones outside the window, where streetlights glow softly. A final shot shows the father stepping out onto a covered patio with the stroller. The piece is part of the 5 Chalupa Cravings Box campaign created by Deutsch NY with music and sound by MAS-Music and Strategy.