MADE THIS, Production,

Description

This behind-the-scenes video captures the intricate stop-motion animation process for a TAC campaign created by Clemenger BBDO, MADE THIS, and Mighty Nice. The footage alternates between overhead shots of animators working meticulously on a miniature street set with custom figures and dynamic close-up sequences of the action figures in motion. Professional studio lighting illuminates the detailed miniature props, greenery, and miniature vehicles. The creative process highlights the precise craft involved in producing the stop-motion commercial.