Brand
ProjectSystem F/W 2025 Campaign

Kim Hee Soo,
Associated creatives
Tags
Description
This portrait from the System F/W 2025 campaign features a male model photographed by David Sims. The model wears a dark, textured furry coat with a high collar, captured in a medium close-up with arms crossed. The shot is styled by Emmanuelle Alt with hair by Olivier Schawalder and makeup by Hiromi Ueda. The monochrome aesthetic highlights the rich textures of the outerwear against a bright, overexposed sky background. The bold brand title SYSTEM is centered across the image.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
Overcast Sky
Context
Advertising Campaign



