BrandH&M
ProjectSwimwear/Underwear

H&M Swimwear/Underwear 2025
Associated creatives
Tags
Description
An athletic man stands indoors, posing with his arms crossed. The man is wearing khaki shorts and is shirtless. The lighting is soft and warm, creating a natural look. He is positioned in front of a plain, cream-colored wall, which serves as a simple backdrop. The camera angle captures the man from the mid-thigh up, showing his physique and posture. The overall image has a clean, editorial style, and the color grading appears minimal.