BrandH&M
ProjectSwimwear/Underwear

H&M Swimwear/Underwear 2025
Associated creatives
Tags
Description
A young adult man stands in a studio, illuminated by soft lighting. The man is bare-chested, exposing his torso, and he is wearing three pairs of underwear. The open jeans reveal the waistbands and patterns of the underwear layers. He gazes downward. The backdrop is a muted white, creating a clean and simple setting that concentrates attention on the individual and his clothing. The scene is a menswear studio-style fashion shot.