BrandH&M
ProjectSwimwear/Underwear

H&M Swimwear/Underwear 2025
Associated creatives
Tags
Description
A shirtless, fair-skinned man is captured in a studio setting, seated on a wooden bench against a stark white backdrop. He is wearing dark boxer briefs with a visible waistband featuring lettering. The man has dark hair styled with a slight wave, and his gaze is directed downwards. The photograph is composed as a medium shot, focusing on his upper body and thighs. The scene is illuminated with even lighting, emphasizing his defined musculature. The image is rendered in monochrome, contributing to a classic aesthetic. The subject's relaxed pose and the simple background suggest a focus on the underwear and the man's physique.