Brand
ProjectSpring Summer 2025

Paul Bedggood, Hair & Makeup Artist,
Associated creatives
Tags
Description
This image for the Sunseeker Australia Spring Summer 2025 campaign features a woman seated poolside wearing a blue leopard print strapless swimsuit and dark sunglasses. Her wet hair and sun-kissed skin complement the poolside setting, which features scattered pink flower petals on the stone paving alongside lounge chairs and bright blooms. The warm, sun-drenched lighting enhances the rich colours and creates sharp shadows across the deck. Large white sans-serif typography spells out the brand name across the lower portion of the frame. The campaign was photographed by Cameron Grayson with creative direction also by Grayson.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Cobalt (60%)
Jet Black (40%)
Background
Outdoor Pool
Context
Advertising Campaign