Brand
ProjectSummoning Lionel
Mack Cut, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Acrisure titled Summoning Lionel features various individuals dealing with insurance matters in different indoor settings. Scenes show a man on a sofa talking on his phone, a woman working on a tablet at a kitchen table, and two people reviewing documents late at night in an office. Throughout the video, musician Lionel Richie unexpectedly appears in the background or interacts with the scenes. The production utilizes warm and moody interior lighting, styled domestic and office environments, and sharp cinematography.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Insurance
Color
Jet Black (50%)
Navy (50%)
Background
Living Room
Context
TVC / TV Commercial

