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  • Summer 25 'Let's Play' Campaign 2024 - image 319168
BrandSportscraft
ProjectSummer 25 'Let's Play' Campaign
Two adult men on a beach with ocean waves and text overlay, in swimwear and casual open shirts, enjoying a summer day.

Sportscraft Summer 25 'Let's Play' Campaign 2024

Associated creatives

Simon Lekias
Simon LekiasPhotographer
Brooke Smith
Brooke SmithProducer

Tags

adult maleswimwearbeachoceanmen's fashionsunglassessummerocean waves

Description

Two adult men are featured on a sunny beach with ocean waves in the background. One man, with sunglasses, is sitting on a silver metal rail wearing a blue patterned, short-sleeved shirt and striped blue and white shorts. He is smiling. The other man, partially visible on the right, has tanned skin and is wearing turquoise swim trunks. The text "LET'S PLAY THE AUSTRALIAN WAY OF LIFE" is overlaid on the image. The brand name "SPORTSCRAFT" is at the bottom. The camera angle captures a low perspective, emphasizing the subjects against the backdrop of the beach and horizon.