BrandL’idee Woman
ProjectSummer 2024 Ad Campaign

L’idee Woman Summer 2024 Ad Campaign 2024
Associated creatives
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Description
A woman stands in the center of a stone pathway, modeling a green, pleated gown. The gown features a high neckline and a cape-like drape over the shoulders that extends to the ankles. She is wearing dark high-heeled shoes and dark earrings. The path is lined with trees and greenery on either side, with a low stone wall visible in the midground. The lighting suggests it is daytime, with soft shadows cast by the trees. The composition is symmetrical, emphasizing the model and the path. The color palette is dominated by greens and browns, lending the image a natural tone.
