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  • Summer 2024 Ad Campaign 2024 - image 651826
BrandL’idee Woman
ProjectSummer 2024 Ad Campaign
Back view of a stylish adult woman wearing a pleated gown in a garden setting with classical statues and greenery in the background.

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

adult femaledressgownpleatedgardenstatue

Description

A stylish adult woman is seen from the back wearing a silver, pleated gown with a deep V cut, standing on a stone walkway in a garden setting. The gown has a train that fans out behind her. To her right is a classical statue of a woman. The garden has topiaries and rows of low hedges. In the background are tall evergreen trees and a hazy sky. The scene is evenly lit, creating a soft and diffused light. The composition emphasizes the textures of the gown and the greenery, with a focus on the woman's fashion and the serene garden setting.