Disciple, Agency / Creative,

Description

This commercial video for Subaru features a silver car navigating across a vast indoor floor covered in millions of tiny, colourful spherical beads. The vehicle drifts and kicks up clouds of colourful particles inside a spacious industrial warehouse with large steel trusses overhead. Close-up macro shots capture the texture of the rolling beads beneath the tyres and wipers. The interior shots show a driver from behind as the car moves through the dense shower of colourful particles. The overall production uses cinematic lighting and high-speed camera techniques to highlight the dynamic motion and texture of the scene.

Style

Horizontal, Cinematic, Clean

Techniques

High-speed / freeze

Industries

Luxury Automotive

Color

Background

Warehouse

Context

TVC / TV Commercial