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BrandTSB Lloyds
ProjectDream

Studio AKA, Animation,

Associated creatives

Studio AKA
Studio AKAProduction
RKCR/Y&R
RKCR/Y&RAgency / Creative
Chernin
CherninMusic / Sound

Associated creatives

Studio AKA
Studio AKAAnimation

Tags

bankscootermotorcyclecity streetcommercial

Description

The animation shows a woman waking up in her bedroom and then dreaming of riding a motorcycle through the city. The commercial promotes Lloyds TSB bank loans, with the woman riding her scooter past the bank. She goes into the bank and is shown a selection of motorcycles on display. The last shot shows her riding a motorcycle on a city street. The advertisement notes the 6.4% APR typical for premium account customers.