Brand
ProjectNever Still | Jay Chou
Stray VFX, Post Production / VFX,
Associated creatives
Tags
Description
This cinematic commercial video for RIMOWA titled Never Still features musician and actor Jay Chou on a journey of personal reflection and travel. The video opens in an elegantly appointed interior space where Jay Chou prepares to travel with a signature metallic suitcase. Scenes transition between tranquil domestic settings, sunlit city fountains, bustling urban streets, and modern indoor meeting spaces. The visual narrative combines natural lighting with polished post-production grading, capturing contemplative close-ups and dynamic motion as the artist explores new environments. Throughout the piece, subtle branding and sleek luggage designs underscore themes of exploration and creative inspiration.


