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ProjectBrand Identity
Flat lay brand identity featuring a bagged bag of mini cakes, business cards in various solid colours, and stationery set on a light backdrop

Brand Identity 2020

Associated creatives

Marx Design
Marx DesignProjects by
North
NorthProjects by
Estudio Marina Gońi
Estudio Marina GońiProjects by
Robot Food
Robot FoodProjects by
OPX Studio
OPX StudioProjects by

Tags

plastic bag of mini cakesplastic bagmini cakesbag of mini cakesbusiness cardsstationery set

Description

This flat lay brand identity showcases a central clear plastic bag filled with small golden-brown mini cakes, surrounded by an assortment of branded stationery and business cards. Various business cards in solid hues of red, blue, pink, and yellow are neatly arranged around the central product package. Additional printed inserts feature typography and landscape imagery, all presented on a clean, light-toned surface under bright, even lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

CPG / Packaged Food

Color

Pure White (50%)
Crimson (20%)
Royal Blue (20%)

Background

White Seamless

Context

Advertising Campaign, E-commerce / Product