STORM+SHELTER, Production,

Description

This commercial for Plum, a money-saving app, features three adults who are concerned about finances. The first, a man, wears a yellow sweater while using a pastel calculator and wondering if he can save automatically. A woman, wearing a green sweater, questions how she can save for a deposit while biting into a sandwich. A third woman, illuminated by overhead lights, says moving money feels like stress. All three are relieved by the Plum app, which appears as a levitating phone emitting purple smoke.