Plum
Do It With Plum
Brand
ProjectDo It With Plum
Date
Nov 2024
Description
Plum’s 'Do It With Plum' campaign translates the complexities of personal finance into a series of relatable vignettes. Through a humorous lens, the commercial explores common money stressors, such as managing rent and monthly bills, before transitioning into the platform's automated savings tools. Produced by STORM+SHELTER with creative development by Flying Object, the project balances observational comedy with clear product utility. The visual narrative utilizes warm, vibrant interior set design paired with bold typographic overlays, anchoring the fintech app’s interface within everyday life through a live-action technique.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Fintech
Color
Golden Yellow
Jet Black
Sage
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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