Plum: Do It With Plum

Nov 2024

Plum’s commercial campaign, 'Do It With Plum,' addresses the friction of personal financial management through a series of relatable, humorous vignettes. By highlighting common anxieties surrounding savings, rent, and monthly expenses, the narrative transitions from high-pressure situations to the calm efficiency of the brand’s automated interface. Produced by STORM+SHELTER and developed with agency Flying Object, the project leans into a live-action technique characterized by vibrant set design. The execution pairs human-centric storytelling with dynamic typographic overlays to bridge the gap between complex financial tools and daily habit, maintaining a warm and accessible visual language throughout the spots.

Humorous, Horizontal, Commercial, Warm

Set-dressed

TVC / TV Commercial