StoreBoost, Agency / Creative,

Description

This image showcases a digital out-of-home (DOOH) advertising display on a city street at night, highlighting a campaign by VIOOH and On. The display features an advertisement with a woman jogging, likely promoting On's running apparel or shoes. The ad is targeted to pedestrians on the street. Several people are walking on the sidewalk, and the background includes typical urban elements such as buildings, streetlights, and trash cans. The lighting from the display and the streetlights illuminates the scene, creating a well-lit urban environment. The DOOH display also includes the JCDecaux logo, indicating the advertising company behind the display. The campaign aims to drive footfall to the On store by using precise targeting based on multiple data sets.