BrandCarlsberg
ProjectThe Fare Game
Stink Films, Production,
Associated creatives
Associated creatives
Tags
Description
This is an advertising campaign featuring football fans celebrating in an urban environment and interviews with taxi drivers. The video opens with a vibrant scene of people cheering and waving flags. The scene transitions to taxi drivers discussing their passion for football. The advertisement promotes Carlsberg 0.0 and UEFA Nations League Finals. The setting shifts between indoor event spaces and outdoor cityscapes, highlighting both the excitement of the fans and the everyday lives of the taxi drivers. The camera angles vary from wide shots capturing the crowd to close-ups focusing on individual expressions.