Steven Joyce, Photographer, London

Description

This commercial beverage photograph captured by London photographer Steven Joyce features a close-up of a cocktail in a low glass resting on a wooden tabletop. Swirling white smoke billows upward from the drink as a hand lifts a small wooden lid. The lighting is dark and dramatic, emphasizing the rich amber liquid inside the glass and the wisps of smoke against a black background. The clean composition highlights the tactile textures of the wood and the ephemeral quality of the smoke.

Style

Vertical, Commercial, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries

Alcoholic Beverages

Color

Background

Black Seamless

Context

Advertising Campaign