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  • ·Stephen Jones and MINI Cooper Electric campaign video

Monks London, Agency / Creative,

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Description

This commercial video showcases British milliner Stephen Jones alongside the all-electric MINI Cooper. The sequence opens on a London street where a blue MINI Cooper Electric is plugged in to charge outside a storefront. Stephen Jones steps out of his shop wearing a tailored blue suit and a matching flat cap, carrying stackable white hat boxes. Later scenes show him inside his workshop shaping a hat with sheer ribbons. The film features clean, polished art direction and crisp live-action capture.

Style

Horizontal, Cinematic, Clean

Industries

Electric / EV

Color

Royal Blue (50%)
Pure White (30%)
Jet Black (20%)

Background

Residential Building

Context

Advertising Campaign, TVC / TV Commercial