Brand
ProjectSpring 2024 Ad Campaign

Alice Goddard, Fashion Editor/Stylist,
Associated creatives
Tags
Description
This black and white editorial image from the Stefan Cooke Spring 2024 ad campaign features a model crouched outdoors against a rustic corrugated metal structure and overgrown foliage. A massive, brightly contrasting pink foam finger with white outline graphics stands prominently behind the figure. The scene is shot with high-contrast monochrome tones juxtaposed against the saturated pink prop, captured by photographer Theo Sion with styling by Alice Goddard and creative direction by Bruce Usher and Stefan Cooke.
