BrandThe New York Times
ProjectState of the Times

The New York Times State of the Times 2024
Associated creatives
Tags
Description
An eye-level, medium shot captures an outdoor advertisement for 'State of The Times 2024' affixed to a building exterior. The ad, displaying a repeating pattern of the text, features a gradient of colors from left to right. The building, partly brick and partly stucco, forms the backdrop along with a street lamp to the left and a simple metal bench in front. The lighting suggests daylight conditions, casting shadows on the ground, thus creating a sense of urban realism. The color palette includes the various colors in the gradient in the poster, while the surroundings are neutral tones of grey, black, and beige.