State Farm State Farm - Wrong/Right 2016

About

This 30-second commercial video titled Wrong/Right for State Farm was produced by DDB Chicago. The video opens with a countdown slate displaying production details before transitioning into cinematic sequences depicting dramatic weather events, city intersections, and intimate moments. The narrative explores hypothetical scenarios of avoiding accidents and disasters, highlighting the presence of State Farm. The grading features moody, desaturated tones contrasted with warm interior lighting and twilight blues. The camera work employs steady tracking shots and observational framing to build a cinematic atmosphere.