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Brand
State Farm
ProjectWill You Be There

CMC Forecast, Agency / Creative,

Associated creatives

Highdive
HighdiveAgency / Creative
CMC Forecast
CMC ForecastAgency / Creative
Arts & Sciences
Arts & SciencesProduction
1986 Studios
1986 StudiosPost Production / VFX
Another Country
Another CountryMusic / Sound
Kara Stockton
Kara StocktonMusic / Sound
FleishmanHillard
FleishmanHillardMedia

Tags

sweating manman face close upsweating man faceman looking at camerasweating face

Description

This dramatic commercial video project for State Farm titled Will You Be There features intense black and white close-up portraits of sweating men. The high-contrast cinematography highlights expressions of determination and resilience amidst adversity. Street and nocturnal backgrounds frame the tense interactions between the characters. Production credits include Highdive, Arts & Sciences, 1986 Studios, and Another Country.

Style

Horizontal, Cinematic, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Insurance

Context

TVC / TV Commercial