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ProjectMantra

Starbucks China, Agency / Creative,

Associated creatives

Tags

Description

This commercial video for the Starbucks Mantra project, created by Anomaly Shanghai and Starbucks China, captures intimate portraits of baristas at work. The sequence features café interiors, espresso machines, and staff wearing green aprons in muted, atmospheric lighting. The narrative highlights the dedication of coffee preparation and customer connection.

Style

Vertical, Commercial, Moody

Industries

Restaurants

Color

Forest Green (50%)
Off-Black (50%)

Background

Café

Context

Advertising Campaign