Starbucks China, Agency / Creative,

Description

This commercial video for the Starbucks Flat White project highlights the meticulous craftsmanship of preparing a flat white coffee. The sequence features close-up shots of steamed milk being poured from a stainless steel pitcher into a white ceramic cup to create delicate latte art. A barista wearing a signature green apron and flat cap is shown working behind the counter in a warmly lit cafe environment. The cinematography employs shallow depth of field, soft lighting, and detailed close-ups to emphasize texture and precision. Produced for Starbucks with creative input from Anomaly Shanghai and Starbucks China.

Style

Vertical, Cinematic, Warm

Techniques

Soft Light

Industries

Restaurants

Color

Background

Café

Context

TVC / TV Commercial