Brand
ProjectBarista UGC
Starbucks China, Agency / Creative,
Associated creatives
Tags
Description
A vertical video montage featuring user-generated content from Starbucks baristas and staff preparing coffee beverages in various store settings. The multi-pane video layout presents quick scenes of coffee making, customer service, and staff interactions, highlighted by store branding and aprons. The footage captures authentic moments of coffee preparation using standard café equipment and pour-over techniques. The color grading is natural and vibrant, maintaining a clean commercial look across the various vertical frames. This user-generated content piece was created for the Starbucks Barista UGC project.
Style
Lifestyle, Vertical, Clean
Industries
Restaurants
Color
Jet Black (50%)
Forest Green (50%)
Background
Retail Store
Context
Social Media / Short Form Video