Brand
ProjectBrand Identity

NewKid, Agency / Creative,
Associated creatives
Tags
Description
This project showcases the brand identity and business card design for Standard Equipment, created by newkid and Christina Kosik. Two white cards are arranged vertically on a seamless white studio backdrop, casting sharp, angled shadows to the left. The top card displays a green framed logo with the monogram SE alongside the brand name and tagline. The bottom card presents contact information with green accent lines and a debossed logo impression at the base, highlighting clean graphic design and tactile paper textures.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography, Emboss & Deboss
Color
Pure White (70%)
Forest Green (30%)
Background
White Seamless
Context
Advertising Campaign