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Brand
St. Regis Cap Cana
ProjectBrand Identity
Two branded business cards resting on a textured red terracotta earth surface, photographed from above in natural sunlight.

St. Regis Cap Cana Brand Identity 2025

Associated creatives

Crown Creative
Crown CreativeGraphic Design

Tags

business cardspaper business cardsbranded business cardspaper stationeryterracotta earthearth surface

Description

This project showcases brand identity collateral for St. Regis Cap Cana, designed by Crown Creative. Two rectangular paper business cards rest diagonally on rough, granular terracotta earth under direct sunlight. The top card features minimalist typography with the text A JOURNEY THROUGH PERU alongside a small logo mark. The overlapping card displays a scenic monochromatic landscape photograph with the name NINA rendered in metallic gold foil. The overhead composition emphasises tactile paper textures and earthy color tones.

Style

Horizontal, Commercial, Earthy, Tactile

Techniques

Natural light

Color

Cream (50%)
Gold (20%)
Charcoal (30%)

Background

Construction Site

Context

Advertising Campaign