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BrandSt. Leo
ProjectBrand Identity
Four minimalist business cards displaying bold typography and contrasting colourways on a neutral grey background

St. Leo Brand Identity 2020

Associated creatives

Alex Hunting Studio
Alex Hunting StudioProjects by
Marion Bisserier
Marion BisserierProjects by
UNWIND
UNWINDProjects by
Tiffanie Mazellier
Tiffanie MazellierProjects by
Duane Dalton
Duane DaltonProjects by

Tags

business card designbusiness cardbrand identitytypographygraphic design

Description

This presentation showcases a comprehensive brand identity project for St. Leo, featuring four distinct business card layouts arranged neatly on a neutral grey surface. The composition utilizes a clean, modern aesthetic with high-contrast colour blocks including off-white, vivid lime green, and jet black. Bold, heavy sans-serif typography spells out TYPE 01 alongside geometric and star symbols across the front designs. The bottom right card provides essential contact details in a refined, minimalist serif typeface for Founder and Director Amber Weaver. The overall aesthetic is polished, structured, and contemporary, reflecting deliberate typographic hierarchy and clean graphic design.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, 3D render / CGI

Color

Pure White (30%)
Lime (30%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign