Brand
ProjectGoth
Love Song,
Associated creatives
Tags
Description
This commercial video for Squarespace titled Goth depicts a sterile corporate office environment where mundane employees progressively transform their appearance into expressive gothic styles. Scenes cut between wide shots of the bustling office bullpen and close-ups of typing hands, laptops, and hallway seating areas. Employees adopt studded chokers, dark leather jackets, bold makeup, and striking hairstyles while working at their desks. The sequence balances muted corporate grey tones with dramatic black wardrobe choices and distinct character transformations.


