papercut, Post Production / VFX,

Description

This commercial video for Squarespace titled Goth depicts a typical corporate office environment where various employees undergo a dramatic aesthetic transformation. A young worker with pink eyeshadow, a septum piercing, and long black claws types on a black laptop keyboard. Other office colleagues display goth-inspired attire, heavy makeup, and alternative hairstyles while going about their daily routines. The crisp lighting and sterile corporate setting contrast sharply with the alternative fashion elements.