Travis Rathbone, Photographer, New York

Description

This commercial product photograph by Travis Rathbone features a single aluminum can of Sprinter black cherry vodka soda positioned horizontally across the center of the frame. The light blue can displays bold purple typography and is adorned with metallic, mercury-like liquid droplets resting across its top surface. A larger, reflective pool of the same liquid rests on the solid royal blue surface below the can, casting soft shadows. The lighting is crisp and directional, highlighting the glossy textures of the can and the reflective sheen of the liquid pools. The clean composition and vivid colour contrast create a striking visual presence.

Style

Horizontal, Commercial, Saturated

Techniques

High-speed / freeze

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Advertising Campaign