Megan Caponetto, Prop Stylist, New York

Description

This commercial product photograph features an open aluminum can of Busch Light centered against a stark white surface and a solid bright blue backdrop. A dynamic splash of white liquid and droplets bursts upward from the top opening of the can, frozen mid-air to create an energetic sense of motion. Condensation beads cover the metallic surface of the can, highlighting its chilled state. The lighting is bright and clean, casting a soft reflection onto the white floor below. Prop styling and model making were executed by Megan Caponetto.

Style

Vertical, Commercial, Action, Clean

Techniques

High-speed / freeze

Industries

Alcoholic Beverages

Color

Background

Gradient

Context

Advertising Campaign