ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • Spring 2024 Ad Campaign 2024 - image 653501
BrandLacoste
ProjectSpring 2024 Ad Campaign
Novak Djokovic is positioned near a large Lacoste alligator figure in a studio shot, promoting the brand with 'Play Big' slogan.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

Novak Djokovicadult maletennis playerLacostealligator figure

Description

In a studio setting, tennis player Novak Djokovic is featured standing near an oversized, stylized Lacoste alligator figure, creating a visually striking and whimsical composition. Djokovic is dressed in a black collared shirt and dark pants. He poses casually with one hand resting on the alligator's head. The green alligator figure with red tongue is depicted with an open mouth. Below the alligator are the words "LACOSTE" and "PLAY BIG", the Lacoste logo. The lighting is even, and the backdrop is neutral, focusing attention on the interplay between Djokovic and the brand imagery.