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  • Spring 2024 Ad Campaign 2024 - image 653497
BrandLacoste
ProjectSpring 2024 Ad Campaign
Asian male model poses with a giant Lacoste crocodile prop in a studio, showcasing a sporty look and the brand's playful theme.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

Asian male modelcrocodile propolive green corduroywhite sneakersstudio setting

Description

An Asian male model is captured in a dynamic pose next to a large, stylized Lacoste crocodile prop. The model wears a matching olive green corduroy shirt and pants with white sneakers, his right leg extended in a playful kick. The crocodile prop, rendered in shades of green, navy, and red, features a cartoonish design with an open mouth. The backdrop is a clean, light studio setting. Below, the Lacoste logo is visible, accompanied by the tagline "PLAY BIG." The overall image conveys a sense of fun, energy, and high fashion.