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  • Spring 2024 Ad Campaign 2024 - image 653493
BrandLacoste
ProjectSpring 2024 Ad Campaign
A woman in a green outfit stands next to a very large, green Lacoste alligator head, with the Lacoste logo in the lower corner.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

adult femalegreen jacketgreen skirtalligator headoversizedbrand logo

Description

A fair-skinned woman in a green jacket and skirt is standing to the side of a large, oversized, green, dimensional Lacoste alligator head with its mouth open and red tongue sticking out. The woman is positioned close to the alligator's head, with one hand raised as if touching it. She is wearing white sneakers and white socks. The backdrop is a bright, diffused white. At the bottom are the words 'LACOSTE' and a Lacoste alligator logo along with 'PLAY BIG'. There is the name 'Jeon Somi' in the upper right corner of the frame.