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  • Spring 2024 Ad Campaign 2024 - image 653487
BrandLacoste
ProjectSpring 2024 Ad Campaign
Lacoste ad featuring Pierre Niney seated by a giant crocodile head, with Lacoste logo, on a white background. Editorial style.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

adult malecrocodilechairLacostetennis ballsuit

Description

This is a studio promotional shot for Lacoste featuring Pierre Niney. He is seated to the right of the frame on a wooden chair, wearing an off-white suit and sneakers. A giant Lacoste-branded crocodile head with an open mouth is to the left of him. A yellow tennis ball is in the crocodile's mouth. The background is a clean white. The Lacoste logo is in the lower left corner, with 'PLAY BIG' next to it. Pierre Niney's name is in the upper right corner. He is facing the camera, relaxed, and with a slight smile. The overall tone is playful and lighthearted, with a touch of surrealism due to the oversized crocodile head. The lighting is soft and diffused, which contributes to the clean aesthetic.