Brand
ProjectDong Tay Barbershop
Happiness Saigon, Agency / Creative,
Associated creatives
Tags
Description
This video showcases a vibrant outdoor pop-up activation created by Spotify in collaboration with Dong Tay Barbershop. The pop-up structure is brightly coloured in yellow, blue, and red with prominent Spotify branding across the exterior. Inside and around the booth, barbers dressed in matching orange jumpsuits and hats attend to clients seated in barber chairs, providing haircuts to the public. Additional shots highlight branded wooden keychains, grooming tools, and the surrounding public square in Vietnam.
Style
Horizontal, Cinematic, Warm
Industries
Streaming Platforms
Context
Social Media / Short Form Video