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  • ·Sportscraft Summer 25 Lets Play Campaign by Simon Lekias
Three smiling female models hugging outdoors near a sandy beach wearing casual button-down shirts

Brooke Smith, Producer, Sydney

Associated creatives

Tags

Description

Three smiling female models embrace and laugh together outdoors in a candid coastal setting for the Sportscraft Summer 25 Let's Play campaign, photographed by Simon Lekias. The models wear casual button-down shirts, including a polka dot pattern and solid white designs, against an ocean and beach background with natural sunlight. The vertical portrait composition captures a joyful, carefree atmosphere with warm skin tones and natural lighting.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Navy (30%)

Background

Sandy Beach

Context

Advertising Campaign