Brand
ProjectFall 2025 Ad Campaign

Ivan Olita c/o Bravo Enterprises, Sportmax Creative Director,
Associated creatives
Tags
Description
This portrait from the Sportmax Fall 2025 ad campaign features model Ida Heiner photographed by Julien Martinez Leclerc against a clean white backdrop. The subject wears a striking, highly textured black and white faux fur coat with voluminous proportions, paired with black thigh-high leather boots and a matching leather cap. The studio lighting cleanly separates the figure from the background, highlighting the tactile contrast of the fluffy outerwear and sleek leather accessories. Styled by Katie Burnett, the look delivers an avant-garde silhouette.


