Derek Johnson, Consultancy,

Description

This video project titled Speed Shopping for adidas x DICK’S Sporting Goods, produced by OBB Media with consultancy by Derek Johnson, captures high-energy moments inside a retail sporting goods store. The scenes feature a young man in a red jersey interacting with professional athletes appearing from clouds of smoke amid rows of athletic footwear and apparel. The dynamic cinematography utilizes fast-paced cuts and motion effects within a modern retail environment, highlighting footwear displays and basketball equipment.

Style

Horizontal, Commercial, Action, Clean

Techniques

VFX / visual effects

Industries

Big Box Retail

Color

Background

Retail Store

Context

Advertising Campaign, TVC / TV Commercial