McCann NZ, previously FCB Aotearoa, Agency / Creative,

Description

This transport safety video for New Zealand Transport Agency Waka Kotahi captures a tense nighttime driving scenario titled Speed Demons -- The Tailgater. The sequence focuses on a young man driving a car while being closely followed by another vehicle whose glaring headlights fill the rearview mirror. Dramatic lighting shifts and close-up interior shots emphasize the growing pressure and hazard of tailgating on a dark road. The work was produced with creative collaboration from McCann NZ, MBM, and FINCH.

Style

Horizontal, Action, Cinematic, Moody

Industries

Public Awareness

Color

Background

Garage

Context

Brand Film / Corporate Video