McCann NZ, previously FCB Aotearoa, Agency / Creative,

Description

This video sequence from Speed Demons -- The Laterunner by New Zealand Transport Agency Waka Kotahi features a woman driving a car through a city street at night. The cinematic piece uses atmospheric lighting and dramatic interior shots focusing on the dashboard and the driver's profile. Produced by FINCH with McCann NZ and MBM, the visual captures a tense urban commute with stylized colour grading and motion blur.

Style

Horizontal, Cinematic, Moody

Techniques

Slow motion

Industries

Public Awareness

Color

Background

Street

Context

Advertising Campaign, TVC / TV Commercial