McCann NZ, previously FCB Aotearoa, Agency / Creative,
Associated creatives
Tags
Description
This cinematic campaign video titled Speed Demons -- The Laterunner, created for the New Zealand Transport Agency Waka Kotahi, follows a woman driving through urban streets at night. The sequence features moody interior shots of the vehicle dashboard alongside rapid exterior movements through city environments. Directed with a dramatic narrative tone, the piece captures high-stakes driving moments and tense atmospheric lighting.
Style
Horizontal, Cinematic, Moody
Industries
Luxury Automotive
Color
Jet Black (50%)
Camel (30%)
Background
Street
Context
TVC / TV Commercial