Special New Zealand, Creative Agency, Auckland

Description

Three printed newspaper spreads are laid out flat on a clean white surface, each featuring bold red and blue typographic ambigram designs and small product bottle graphics. The clever graphic layout highlights symmetrical lettering alongside playful slogans and imagery. The clean composition emphasizes the bold primary colors and intricate typography printed directly onto standard newsprint paper. Soft overhead lighting creates subtle shadows beneath the edges of the papers against the minimalist background. The work was created by creative agency Special New Zealand based in Auckland.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign